Margaux Friocourt
Terroir Program Director, France
Margaux Friocourt is a Parisian visionary whose career is deeply rooted in the intersection of terroir, sustainability, and gastronomy. After eight transformative years in Berlin, where she founded Fish Klub—a trailblazing supplier of sustainable fish and seafood—Margaux has returned to France to embark on the next chapter of her journey. Now based by the Mediterranean Sea in the South of France, she is channeling her expertise into consulting for food and beverage initiatives that champion sustainability and celebrate local terroir. In addition, she is laying the groundwork to launch her artisanal ice cream brand, set to debut in early 2026.
Margaux’s expertise spans consulting, project management, brand identity, events, and communication, all dedicated to fostering sustainable and equitable food systems. Through her agency, Racines, she collaborates with partners in France and beyond to develop eco-conscious concepts that honor the environment and promote ethical practices.
Passionate about creating distinctive, values-driven brands, Margaux is committed to designing impactful, sustainable solutions that leave a lasting legacy for future generations.